301 Digital: Performance Marketing Agency in Eindhoven Back to site

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Discover clear definitions of essential terms, explained in the context of 301 Digital: Performance Marketing Agency in Eindhoven.

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Performance marketing

Performance marketing is a data-driven online marketing strategy where advertisers only pay for pre-defined and measurable results, such as a generated lead, a purchase, or a click. Unlike traditional marketing, where budgets are allocated to general brand visibility, performance marketing focuses on direct conversion and maximizing Return on Investment (ROI).